UBER ATG
UBER ATG
(2019)
Website Design
Uber ATG Safety Framework is an interactive website to display the complex and involving safety arguments around self-driving technology leveraging a notation system called GSN, Global Structured Notation. The challenge was to figure out how to take a standard GSN graph, which is designed for static reading and reinterpret it for use in a dynamic, interactive visualization that anyone can use and understand.
We took on the challenge to create an easily digestible way of presenting the massive amount of data in a clear and visually interesting way. The design was inspired by metro and subway maps and incorporating thick lines and strong typographic hierarchy.
Client: Uber
Creative Director: Steed Griffin
UX Director: Stephen Prescott
Designer: Tammy Hsieh, Kevin Drygala
Client: Uber
Creative Director: Steed Griffin
UX Director: Stephen Prescott
Designer: Tammy Hsieh, Kevin Drygala
To keep the information well organized and easily discoverable, we added helpful tools such as dynamic search, filtering, expand/collapse all buttons. We added a mini map for easy navigation and the ability to highlight a selected path and trace it from goal to solution.