SANTA BARBARA ZOO

SANTA
BARBARA ZOO

SANTA
BARBARA ZOO

SANTA
BARBARA ZOO

SANTA BARBARA ZOO

A zoo should be more than a destination for people on the weekend, it should inspire people to better understand nature and how to protect it. My inspiration for Santa Barbara Zoo’s new identity stems from the primal connection shared between humans and animals.

The line of the new logo connects five circles together, which represents the connectivity of the zoo. The line ends with lion’s and tiger’s tails; these two animals represent the essential voice of the zoo: energetic and intelligent. The five circles in the logos represent the core tenets of the zoo: preservation, conservation, education, recreation, and research.

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A zoo should be more than a destination for people on the weekend, it should inspire people to better understand nature and how to protect it. My inspiration for Santa Barbara Zoo’s new identity stems from the primal connection shared between humans and animals.

The line of the new logo connects five circles together, which represents the connectivity of the zoo. The line ends with lion’s and tiger’s tails; these two animals represent the essential voice of the zoo: energetic and intelligent. The five circles in the logos represent the core tenets of the zoo: preservation, conservation, education, recreation, and research.

→ View process

SB Zoo_Businesscard
SB Zoo_Stationery all
SB Zoo_Tickets_2
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SBzoo All
SBzoo uniform-giraffe
SBzoo uniform-flamingo
SBzoo uniform-elephant
SB Zoo_Vehicle Mockup
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