Fatherly – Tammy Hsieh

Fatherly.com

Sophisticated and sensitive redefinition of masculinity.

(Project Info)

Branding
Responsive web

Fatherly celebreates the man behind the dad, for ones who's always been and the one who's evolving. Fatherly aims to support dads as they ride through the joys and pains of fatherhood, dispensing parenting advice while also being a source of inspiration for living their fullest, best lives. The new site design is built on a minimalist editorial core, it features imagery that is at once aspirationally cool and emotionally aware – heightening the core belief that the new definition of fatherhood is inclusive of adventure-seeking in the wild and being present and involved at home.

Using the highly extensible card system, Fatherly helps dads explore a variety of lifestyle goals, tuned for the realities and demands of parenthood. A helpful accordion arranges featured stories by content area and helps discovery across fitness, travel, food, financial health, and - much needed for tough dad days - humor.

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